About the Seminar

The European Consumer Behavior Research Online Seminar (CBSIG) is a collaborative initiative that brings together leading researchers in consumer behavior. Our seminars feature cutting-edge research presentations, skill-building workshops, and mentoring sessions designed to advance the field of consumer behavior research.

Online Event Formats

We organize multiple online events throughout the year with three main formats:

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CONTENT (Research Presentations): Engage with cutting-edge research in consumer behavior from our great research community.
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SKILLS (Workshops): Sharpen your academic toolkit with hands-on workshops.
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DEVELOPMENT (Mentoring): Connect with senior scholars for targeted guidance on navigating academia.

EMAC Conference Special Session

In addition to our online events, we host an annual special session at the EMAC Conference:

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EMAC Special Session: Annual conference session focusing on emerging topics in consumer behavior research, bringing together the community in person.
Monthly
Online Events
500+
Participants
4
Event Formats

Events & Activities

Monthly Online Events

We host monthly online events throughout the academic year, featuring rotating formats of research presentations, workshops, and mentoring sessions. These events bring together researchers to share insights and advance the field of consumer behavior research.

Coming Soon
UPCOMING
December 12, 2025 | 3:00 PM CET
Liad Weiss
Liad Weiss
Associate Professor of Marketing at Warwick Business School
🌐 Faculty Page

Topic and abstract will be announced soon. Stay tuned for more information about this exciting research presentation.

Coming Soon
UPCOMING
January 16, 2026 | 3:00 PM CET
Shwetha Mariadassou
Shwetha Mariadassou
Assistant Professor at Erasmus University at Rotterdam School of Management
🌐 Faculty Page

Presentation details coming soon. Stay tuned for more information about this exciting research presentation.

Coming Soon
UPCOMING
February 13, 2026 | 3:00 PM CET
Aylin Aydinli
Aylin Aydinli
Associate Professor of Marketing at Vrije Universiteit Amsterdam
🌐 Faculty Page

Topic and abstract will be announced soon. Stay tuned for more information about this exciting research presentation.

Previous Talks

Temporal frames of life expectancy and healthspan
PAST EVENT
October 17, 2025 | 3:00 PM CEST
David Faro
David Faro
Associate Professor of Marketing at London Business School

Population statistics and predictions of how long a person is expected to live, or live in good health, are typically presented in future-age frame (e.g., until the age of 84) or in time-left frame (e.g., 34 more years). Across seven online studies (N = 4103) and one field experiment (N = 14,422) we show that the time-left frame makes total life expectancy and healthspan feel shorter than the future-age frame.

We propose that this effect occurs because, compared to the future-age frame, the time-left frame more strongly prompts individuals to engage in mental bucket-listing—thinking about the things they still want to do or achieve in their lifetime. We demonstrate the consequences of this effect on consumer decisions and behaviors concerning health and longevity.

Connect With Us

Stay Updated

Follow our LinkedIn page for the latest updates, event announcements, and research highlights from the EMAC Consumer Behavior Research community.

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Organizers

Ana Valenzuela
ESADE Business School
📧 ana.valenzuela@esade.edu
💼 LinkedIn Profile
🌐 Faculty Page
Anne-Kathrin Klesse
Rotterdam School of Management
📧 klesse@rsm.nl
💼 LinkedIn Profile
🌐 Faculty Page
Moritz Joerling
EM Lyon Business School
📧 joerling@em-lyon.com
💼 LinkedIn Profile
🌐 Faculty Page